MIKAYLA DYELL
MARKETING CREATIVE & DIGITAL DESIGNER
Phone- 402 803 0055
Email- mikayladyell@gmail.com
Location- Hastings, Nebraska
Work Experience
January 2021 - October 2021
December 2019 - May 2021
June 2019 - December 2020
August 2020 - November 2020
October 2018 - October 2019
December 2017 - February 2019
Marketing Specialist
Pacha Soap Co. - Hastings, Nebraska
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As Marketing Specialist, I was responsible for assisting with campaign development, executing various marketing materials, handling marketing communication for new product lines and planning events. I collaborated with the Product Development, Sales and Digital Teams to understand what their needs were and delivered actionables within deadlines. I worked within the company's brands; including Pacha Soap, Soli Essential Oils and private label projects.
Marketing Manager
Cold Stone Creamery - Omaha, Nebraska
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Under this role, I managed and created all marketing assets for the five locations in the Greater Omaha area. I worked closely with the owner and store managers to plan monthly campaigns that contributed to a 50% social media follower increase and more foot traffic through the door. I was in charge of content creation, designing printed materials, monitoring Yelp and Google Business, overseeing the marketing email and assisting with community events.
Omaha Greeks Student Administrator
The University of Nebraska at Omaha - Omaha, Nebraska
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I worked closely with the Associate Director of Student Involvement and Greek Life Coordinator as the Omaha Greeks Student Administrator. My responsibilities were heavily focused in coordinating the communication and event requests between the four councils and 17 chapters. I oversaw the department email, designed monthly newsletters, managed social media accounts and redesigned the official office website which all followed strict brand guidelines and values.
Marketing Coordinator
Lone Tree Foods - Lincoln, Nebraska
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I was brought on to create marketing visions and strategies for this growing local business. My role was to supervise projects, coordinate and deploy marketing materials and implement organizational systems to manage projects. As Marketing Coordinator, I assisted with social media promotional plans, gathering content to be used online and writing captions and blog posts. I provided graphic design skills for printed materials such as brochures and product packaging.
Event's Assistant
Omaha's Henry Doorly Zoo and Aquarium - Omaha, Nebraska
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My responsibility as an Event's Assistant was to help with the production and execution of marketing special events to create a visually appealing image of Omaha's Henry Doorly Zoo and Aquarium. I helped set up and tear down events that brought up to 30,000 people, assisted with logistical needs and troubleshooted issues as necessary. I was also tasked with taking photographs of events and aiding the Marketing and Event Manager with advertising.
Marketing Manager and Baker
Carson's Cookie Fix - Omaha, Nebraska
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This role consisted of taking photographs of products and the store, creating promotional plans and designing unique materials to be displayed in the store. I helped manage online platforms and posted engaging content that contributed to 15,000 weekly impressions. When I was not making signage, writing product descriptions, supporting web page redesigns, capturing images or implementing organizational systems, I scooped, baked and decorated cookies to sell.
Professional Experience
August 2019 - August 2021
February 2019 - December 2020
January 2019 - December 2020
August 2017 - December 2020
January 2019 - January 2020
August 2017 - May 2019
General Member
The Professional Association for Design Nebraska
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As a general member of the Professional Association for Design Nebraska (AIGA), I attended graphic design educational sessions to grow in my practice, profession and passion. I had the opportunity to connect with like-minded individuals for passionate conversation and professional development. With the help of this organization I was able to evolve as an individual and further my knowledge as a designer after graduation.
Event Coordinator and Vice President of Public Relations
Maverick Productions
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Maverick Productions is the official student programming board where we planned social, educational, and entertaining events that brought up to 8,000 attendees. I also served on the Executive Board as the Vice President of Public Relations where I completed a full organizational re-brand, became the first student to design all content for the Spring Concert, managed all social media accounts and led a team in the creation of marketing materials.
Co-Founder and Vice President
Craft Club
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I was the Co-Founder and Vice President of Craft Club which grew to be the largest non-Greek affiliated organization on campus that brought creative individuals together. My responsibilities were to write the official constitution, organize monthly meetings and bring in professional guests from the community. I also created the brand guidelines and logo, supervised all organization communication and managed our social media accounts.
General Member, Event Chair, Recruitment Chair and Marketing Director
Chi Omega Sorority
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Shortly after joining my chapter, I became an Event and Recruitment Chair. I assisted the Sisterhood and Recruitment directors with budget outlines, planning of events and day of execution of occasions that were inclusive of all members. As Marketing Director, I served on the Cardinal Cabinet and oversaw the Marketing Team in the creation of chapter apparel, gathering of diverse content and promoting across digital platforms and campus.
Director of Public Relations
Collegiate Panhellenic Council
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My first role as the Director of Public Relations was to complete an organization re-brand and develop our marketing strategy. As an Executive Member, I supervised the Marketing Directors of each chapter and provided assistances in their promotional content. I also helped plan empowering events throughout the year and Formal Recruitment in the fall while running our social media pages, designing our website and creating a variety marketing materials.
Freshman Leadership Council and Public Relations Officer
Student Government
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I was selected as one of 20 freshman to serves as a student leader on campus, practice network skills and assist with the planning of events to improve campus. The following year I was selected to sit on the Executive Council as Public Relations Officer where I ensured the vision and mission of Student Government was carried out through our written and digital communication. Another responsibility was to lead the Election Commission in the planning, promotion, administration and execution of the Student Election where we doubled the amount of voters.
Professional Experience
Education
August 2017 - December 2020
The University of Nebraska at Omaha
Omaha, Nebraska
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Bachelor of Science in Communication
Major in Journalism and Media Communication
Emphasis in Public Relations and Advertising
Minor in Intermedia and Digital Art